Legal

Website Terms of Use

Effective 1 August 2025 · Last updated 17 August 2026 · Version 1.1

Including the InfoLoud Site Acceptable Use Policy. Like our Website Privacy Notice and Cookies Policy, it is written for human beings rather than lawyers. The point is to be clear, not formidable. Our Platforms Terms of Use and Master Services Agreement apply where we provide secured access or engage with Clients.

Welcome

You have landed on the InfoLoud website. We are pleased to have you. This page sets out the deal between you and us when you use the site. Reading it should take five minutes.

These terms cover the public InfoLoud website at infoloud.com (the Site). If we give you access to a portal, dashboard or other secured area, that comes with its own Platforms Terms of Use which you will be asked to accept separately. Those terms sit on top of these ones, not instead of them, and our Site Acceptable Use Policy below applies to both.

By using the Site, you agree to these terms. If you do not want to agree, please close the tab. We will not be offended.

Who we are

InfoLoud helps private equity firms, growth-stage companies and their advisers get more out of the deals and transformations they do. The Site is operated by InfoLoud Inc., registered in Canada at #719 - 4936 Yonge St., Toronto, Ontario, M2N 6S3, Canada. References in these terms to we, us and our mean that entity (together with its affiliates where the context requires). References to you mean the person reading this and using the Site.

What the Site is, and what it is not

The Site is a place to learn what we do, who we are, and how to reach us. It contains articles, descriptions of our services, biographical information about the team and the occasional considered opinion on the state of mid-market M&A and corporate transformations.

The Site is not professional advice. Nothing on it is intended as legal, tax, accounting, financial, investment or other regulated advice, and you should not treat it as such. No duty of care, advisory relationship or assumption of responsibility arises from your use of the Site.

The Site is not an offer. Information on the Site is not an offer to sell anything, to enter into any contract, or to provide services. An engagement with InfoLoud exists once we have signed paper to that effect, and not before.

Who can use the Site

The Site is intended for grown-ups working. If you are under 18, please ask an adult before getting in touch through the Site. We do not knowingly direct any part of the Site at children.

Some parts of the Site may not be available where you are. We do not promise that the Site is appropriate or lawful in every jurisdiction. If using the Site would breach the laws of your country, please do not use it.

What you can do

You may:

  • view the Site;
  • share a link to a page on the Site, sensibly and with attribution;
  • print or save a copy of a page for your own non-commercial reference;
  • contact us through the forms and email addresses provided; and
  • quote short extracts from the Site in good-faith commentary, with attribution.

Site Acceptable Use Policy (what you may not do)

This section is the InfoLoud Site Acceptable Use Policy. It applies to the Site, to any portal, dashboard, application or other secured area we may make available, and to any service, page, form, account, output or interaction connected with either. You will not, and will not permit anyone else to:

  • use the Site, or anything obtained from it, to break the law, infringe any person's rights, or harass, defame, threaten or harm any person;
  • copy, reproduce, modify, translate, mirror, frame, scrape, republish or commercially exploit material from the Site, save for the small permitted uses set out above or with our written permission;
  • use the Site, our materials or our brand to suggest a connection with InfoLoud that does not exist;
  • use the Site, or any content, output, data or feature obtained from it, to train, fine-tune, evaluate, benchmark or improve any artificial intelligence model or system, or to develop any competing product or service;
  • reverse engineer, decompile, disassemble or attempt to extract the source code, prompts, models, methodologies, scoring logic or design of anything made available through the Site;
  • attack the Site or interfere with it, including by denial-of-service, intrusion attempts, malware, code injection or probing security;
  • send the Site automated traffic, including crawlers, scrapers, bots or AI agents, save for well-behaved search engine indexers respecting our robots.txt;
  • bypass, manipulate or override any technical restriction, login screen, paywall, rate limit, geographic block or other access control;
  • submit any content that is unlawful, infringing, malicious, defamatory, deceptive, fraudulent, obscene, hateful, grossly offensive or for which you do not have the rights to submit;
  • use the Site to send unsolicited marketing, phishing, chain letters or any other form of nonsense;
  • impersonate any person, or misrepresent your identity, affiliation or authority;
  • interfere with anyone else's use of the Site, or place an unreasonable load on it;
  • remove, obscure or alter any copyright, trade mark, watermark, disclaimer or other proprietary notice; or
  • do anything else that we reasonably consider to be a misuse of the Site.

If you have spotted a security issue, please tell us at security@infoloud.com. We appreciate the help, and we ask that you give us a reasonable opportunity to investigate and fix the issue before publishing anything about it.

What we own

The Site, including its content, design, structure, look and feel, code, logos, layout, and the InfoLoud name and marks, belongs to InfoLoud (or to the people we have permission to use them from). Nothing on the Site grants you any licence, right or interest in any of that, except the limited rights described in these terms.

If you send us feedback, suggestions or ideas, we may use them for any purpose without owing you anything for them. We will not attribute anything to you publicly without your consent.

Forms, accounts and the things you send us

If you fill in a form, send us an email or otherwise submit information through the Site, our Website Privacy Notice explains what we do with it.

You confirm that anything you submit through the Site is accurate, complete and yours to share. Please do not send us confidential information before we have asked for it. The internet is not the right place for surprise non-disclosure agreements.

If you have been given access to a secured area, you are responsible for keeping your credentials confidential, for everything done under your account, and for telling us promptly if you suspect that someone else is using it. We may suspend or revoke access if we reasonably believe that an account has been compromised or is being misused.

Third party links and services

The Site links to other places on the internet. We link because we think the link is useful. We do not endorse the linked sites or services, and we are not responsible for them. When you follow a link, you are off our turf and onto theirs, with their terms and their policies. Please read them.

AI tools and features

We use AI tools to help us with parts of our work, and we may offer features on the Site that involve AI. When we do, we keep a human in the loop on anything that matters, and we apply the rules in our Data Protection Policy and our Code of Business Conduct.

Any output produced by an AI feature on the Site is provided for general information only. It is not advice. It may be wrong, incomplete, out of date or simply imaginative. You should not rely on it, or act on it, without checking with a suitably qualified human.

Availability

We do our best to keep the Site up and running, but we cannot promise that it will always be available, accurate, error-free or secure. We may change, suspend or discontinue parts of the Site at any time, with or without notice. We will try not to do this in a way that is annoying.

Disclaimers and limits of liability

To the maximum extent permitted by applicable law:

  • the Site, and everything on or obtained through it, is provided as is and as available, without warranties, representations or conditions of any kind, whether express, implied or statutory;
  • we are not liable to you for any indirect, consequential, special, incidental, exemplary or punitive losses, or for any loss of profits, revenue, business, opportunity, goodwill, anticipated savings, reputation or data; and
  • our total aggregate liability to you under or in connection with these terms and your use of the Site will not exceed one hundred Canadian dollars (CAD 100).

None of the above affects rights or remedies that cannot be excluded or limited under applicable law, including in respect of fraud, wilful misconduct, or death or personal injury caused by our negligence. If you are a consumer, your statutory consumer rights remain unaffected by these terms.

Your indemnity

You will indemnify InfoLoud, its affiliates, partners, directors, officers, employees and agents against any losses, damages, liabilities, costs and reasonable legal fees they incur as a result of your breach of these terms, your misuse of the Site, or your violation of applicable law or the rights of any third party in connection with your use of the Site.

Suspending and ending your access

We may block, suspend or end your access to the Site at any time, with or without notice, if we reasonably believe that you are breaching these terms, that your continued use puts the Site or any person at risk, or that you are acting unlawfully. Where it is reasonable to do so, we will give you a chance to fix the issue first. You may stop using the Site at any time. No paperwork required.

The sections of these terms that are intended by their nature to survive will survive any ending of your access.

Changes to these terms

We will update these terms from time to time. The current version is the one published on the Site, with a Last updated date at the top. Where a change materially affects your rights or obligations, we will flag it clearly. Continuing to use the Site after a change takes effect means you accept the change.

The law that applies, and where disputes go

These terms (and any non-contractual matters connected with them) are governed by the laws of the Province of Ontario and the federal laws of Canada applicable in that Province. The courts of the Province of Ontario sitting in Toronto have exclusive jurisdiction in respect of any dispute arising out of or in connection with these terms or your use of the Site.

If you are a consumer based in a jurisdiction whose law gives you mandatory protections that would otherwise be overridden, those protections still apply. To the maximum extent permitted by applicable law, you waive any right to participate in any class, collective or representative action against InfoLoud in connection with these terms or the Site.

The boring odds and ends

  • If a court decides that part of these terms is invalid or unenforceable, the rest of these terms continue to apply.
  • If we do not enforce a term immediately, we have not given it up. A waiver is only effective if we say so in writing.
  • You may not transfer your rights or obligations under these terms. We may.
  • These terms are between you and us. They do not give rights to anyone else, except that our affiliates, partners, directors, officers, employees and agents may rely on the disclaimers, limits of liability and indemnity.
  • These terms, together with our Website Privacy Notice, Cookies Policy and (where they apply to you) the Platforms Terms of Use and any written engagement, are the whole of the agreement between you and us in respect of the Site.

Getting in touch