Legal

Website Privacy Notice

Effective 1 August 2025 · Last updated 17 August 2026 · Version 1.1

This is InfoLoud's privacy notice for our website. It is written for human beings rather than lawyers. Our global Data Protection Policy is available on request, and says the same things. This one is just easier to read.

Welcome

We are InfoLoud. A team helping companies and investors get more out of the deals and transformations they do. We work mostly with private equity firms, with growth-stage companies, and with the people who advise them.

This page explains what happens to information about you when you use our website, send us an email, fill in one of our forms, or otherwise come into contact with us. We have tried to keep it short and clear. If something is unclear, please write to us and we will fix it.

Who is responsible

The party responsible for your information is InfoLoud Inc. The contact for any privacy matter is our compliance officer:

What we collect, and why

We collect different things in different situations. Here are the main ones.

If you simply visit the website. We log technical information from your browser. That includes your IP address, the pages you visit, when you visit them, what kind of device and browser you are using, and where you came from. We use this to keep the site secure, to fix things that break, and to understand which pages people find useful. We do not sell this information. We do not use it to try to identify you as a person.

If you fill in a form. Our forms typically ask for your name, your email address, the name of your organisation, and a short note about what you want from us. We use that information to respond to you, and to keep a record of the conversation. If you ask us to follow up later, or to add you to a mailing list, we will. If you do not, we will not. Either way, you can tell us at any time to stop, and we will stop.

If you send us an email. Whatever you put in the email, we receive. Emails get archived in line with the retention rules in our global Data Protection Policy. The same goes for letters.

If you become a Client (or work for one). We collect more information then, to do our job. This includes your role, your contact details, anything we need for compliance reasons (such as identity checks for the parties to a transaction), and the information you give us in the course of the engagement. Where you give us information about other people, please make sure they know about us, and direct them here.

If you apply to work with us. We collect what you send us (CV, cover letter, references) plus anything we exchange in the course of the recruiting conversation. We use it to assess your application. We keep it for as long as the process runs, and for a reasonable period afterwards in case a different role comes up. If you tell us to delete it, we will.

The legal bit, briefly

Different laws apply depending on where you are. In the United Kingdom, we need a lawful reason to process your information. In Canada and the United States, similar rules apply with slightly different labels. Here are our lawful reasons, in plain language:

  • To do what we have agreed to do for you. If you have asked us for something, processing what we need to deliver it is part of the deal.
  • To comply with the law. Some of what we do (anti-money-laundering checks, for example) is required by law and we have to keep records.
  • To pursue a legitimate interest. Running a business involves security, fraud prevention, internal reporting, defending claims, and occasional marketing to people we already know.
  • With your consent. For some things we ask you first. You can take that consent back at any time.

Who sees your information

Internally: only the people at InfoLoud who need to see it to do their work.

Externally: a small number of carefully chosen service providers who help us run the business (such as our email and document systems, our cloud hosting, our security tools, and a small number of professional advisors). Where these providers are outside your country, we use the legal protections required by the laws that apply to you.

We do not sell your information. Ever. We do not share your information with advertisers, and we do not use it for targeted advertising.

If a regulator, a court, or another competent authority asks for your information and is legally entitled to receive it, we will provide it. We will tell you about the request where the law lets us. If a third party tries to acquire InfoLoud, your information will be treated as part of that transaction, on terms that maintain its protection.

How long we keep it

As long as we need to, and no longer. In short:

  • Routine website logs: a short period (usually weeks to months) for security and analytics.
  • Email and form submissions: typically up to two years from the last meaningful contact, unless we have a legal or contractual reason to keep them longer.
  • Marketing lists: while your interest seems active, and we check in periodically.
  • Engagement files and the records that go with them: for several years after the engagement ends, because professional, tax and limitation rules require it.

Your rights

The laws that apply to you give you rights over your information. The main ones are:

  • Ask us what we hold about you, and ask for a copy.
  • Ask us to fix anything that is wrong.
  • Ask us to delete things, where the law lets you.
  • Ask us to stop or restrict particular processing.
  • Take some of your information away in a portable form.
  • Object to a use we are making of your information.
  • Withdraw a consent you have given us, at any time.
  • Complain to your data protection regulator if you think we have got it wrong.

To exercise any of these rights, write to privacy@infoloud.com. We aim to respond within the period the law sets (one month in the United Kingdom, thirty days in Canada, and forty-five days in most United States jurisdictions that grant these rights). We may ask you to confirm your identity if we cannot tell from your message who you are. We do not charge for this in the ordinary case.

If you are in the United States

A number of States give residents specific rights over their personal information, including the right to know what we hold, to have it corrected or deleted, to receive a copy, and to opt out of the sale or sharing of personal information and of targeted advertising. Where those rights apply to you, we honour them.

For the avoidance of doubt: we do not sell your personal information, we do not share it for cross-context behavioural advertising, and we do not use it for targeted advertising. We honour Global Privacy Control signals sent by your browser. We do not use your personal information to make decisions about you that produce legal or similarly significant effects without a human involved.

You may exercise these rights by writing to privacy@infoloud.com. We will not discriminate against you for doing so. If we decline your request, several States give you the right to appeal that decision; write to the same address, marking your message as an appeal, and a different person will review it.

Cookies and similar

Our website may use a small number of cookies and similar technologies. The full list, with what each one does, is in our Cookies Policy, also published on this website. The short version is that, when we do, we use only strictly necessary cookies so the site works, and analytics cookies so we know which content is useful. We do not use advertising cookies.

Children

Our site is intended for grown-ups. If you are under 13, please ask someone older to contact us on your behalf. If we discover that we hold information about a child without the right permissions in place, we will delete it.

Talking to AI

We use AI tools to help us with parts of our work. Whenever we use them on information that includes personal information, we apply the rules in our global Data Protection Policy: we use only AI tools approved under our AI governance framework, we do not let providers train their models on information about you, and we keep a human in the loop on anything that affects you.

Where we are, and where you are

InfoLoud Personnel are located in the United Kingdom and Canada (Ontario). Your information may move between these locations as we work. When it does, we apply the legal protections required by the laws that apply to you.

Changes to this notice

We will update this page when we change something material. We do not generally tell you about minor updates, but if we change something that matters to your rights or how we use your information, we will say so clearly here, and where the law requires it, we will tell you directly.

Getting in touch

For data protection regulators:

  • United Kingdom: Information Commissioner's Office (ICO), ico.org.uk
  • Canada: Office of the Privacy Commissioner of Canada, priv.gc.ca, and your provincial commissioner where applicable
  • United States: the Attorney General of your State, and the Federal Trade Commission, ftc.gov